Turn your startup into an industry Game-Changer

Does your startup have what it takes to shape the future of entertainment? Test it at a real-life event, and get the resources, funding, and connections you need to go global.

in collaboration with

Why EntertainmentLAB?

The best festivals in the world are created in Flanders, a leading European innovation hub. At EntertainmentLAB, we’re building on that legacy and shaping the future of entertainment by connecting the brightest startups across the globe with top corporate players.

Our goal?

To help you solve today’s most pressing industry challenges backed by partners with the expertise, reach and assets to take your startup to the next level.  Grow your startup with EntertainmentLAB, and become part of a thriving global entertainment ecosystem.

Explore the challenges

Circularity & Recycling

Increasing waste sorting at entertainment venues by providing educational and engaging waste management solutions.

Challenge team
find out more

Immersive Experiences

Turning live events into multi-sensory, interactive experiences that can be enjoyed worldwide.

Challenge team
find out more

Crowd Monitoring

Does your startup tackle the challenges involved in monitoring and managing vast crowds? This includes solutions that leverage AI, sensors, and real-time data analytics to forecast crowd movements, prevent overcrowding, ensure safety, and craft unique, on-the-spot experiences.

Challenge team
find out more

Test at a real-life
event

Get the proof of concept you need to scale your solution by watching festival-goers use and interact with it live at a real-life event.

Collaborate with leading corporates

Join forces with a corporate partner that shares your vision. The goal? To get the resources, assets and support network you need to take your startup to the next level.

Five reasons to join

1 - Test at a real-life event in 2024

Boost the trust of your solution on a global stage at a real-life event in 2024.

2 - Zero Costs, Total Gain

Join us with no fees, equity demands, or hidden costs. We're here to support, not to take away.

3 - Expert Facilitation

Collaborate seamlessly with top corporations, guided by the experienced advisors at Bundl and Imec.Istart.

4 - Government Seal of Approval

Our program is funded by the Flemish government, ensuring a solid foundation for your venture.

5 -  A Roadmap

We provide the expert guidance and growth opportunities you need to be stage-ready by Summer 2024.

Get financial
backing

Each selected startup is entitled to financial backing from a corporate partner to help build the POC. This will cover some of your work and travel needs.

How does the development of the new product work?

November 2024
Intake workshops with corporate partner
December 2024
Solution ideation workshops and solution definition workshops
Jan - April 2024
Build POC
May 2024
POC test set up
Summer 2024
New product ready to be tested
Apply now

Supporting the EntertainmentLAB project

Bundl is a leading corporate venture development firm with over fifteen years in the industry. Specializing in bridging the gap between startups and established corporations, we've successfully launched over 50+ ventures over the last 10 years.

Imec.istart is imec’s renowned open accelerator program that offers tech startups pre-seed funding and tailored support to succeed and grow globally.

Imec.istart is ranked world’s best university linked Business Accelerator by UBI Global

Stay up to date

Applications for the 2024 program are closed.
Leave us your email to get updates on challenges and future cohorts.

How it works

EntertainmentLAB offers a  5-month program to develop new tech and commercial offerings, tested at a real-life event in 2024.

01 - Our challenges
September - November
Determine whether the challenges addressed by EntertainmentLAB align with the interests and goals of your company.
View all challenges
02 - Apply
Before 17th of November
Applications for 2024 are closed.
Apply now
03 - Pitch day
December
Starting December 1st, we'll begin reaching out to you to schedule a pitch day, where you can meet the EntertainmentLAB team and your potential corporate partner.
04 - Final selection
By December 15th, we'll let you know if you've been selected as a finalist.
05 - Build
January - April
Start your journey to turning your pitched idea into a tangible solution with your corporate partner.
06 - Test your POC
Summer 2024
Once you are selected as one of the finalists, we'll organize an in-depth workshop between you and the corporate partner. This will allow both parties to explore potential collaboration avenues and establish the ground rules for the partnership.
Apply now

FAQ

Do I have to move to Belgium in order to participate to the program?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

When do I receive the financial contribution?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Will I own the IP of the POC that is developed by the corporate partner?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Can I pick the cororate partner with which I work?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What is the legal set up of this project?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Is the POC test guaranteed?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Do I get to choose what Tomorrowland event the POC will be tested at?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Do I get to choose what Tomorrowland event the POC will be tested at?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.